Monday, April 23, 2007

If you've never heard of Joost, I think you soon will

The inventors who made Skype (free or really cheap internet telephone calls) sold it to eBay for 2.6 billion dollars.

Their next project is Joost. TV shows, on demand, on your computer, for free with just a few commercials (certainly fewer commercials than you see on broadcast TV now).

If you don't have broadband, now is the time to get it.

If you don't have a computer that can handle video easily, you should consider that when you buy your next one. The internet has already transitioned into video, and video demands are only going to increase, so you have to buy your computer for the world of 2009, not 2007. You will find that a 20-inch iMac for 1,500 dollars is more than satisfactory and is in fact cheaper when you consider what it includes (like a built-in camera). Macintoshes are designed to handle video and run much cooler than many other computers.

www.joost.com

It is now in beta testing and is expected to be available soon.

I signed up a while ago and am now one of the testers. There are only a few hundred programs available during the testing, but you can expect tens of thousands in a year or so.

It is just amazing. The quality is comparable to what you would purchase on iTunes. When you click, it starts playing in just a few seconds in full screen mode. I have so far watched six episodes of various programs and only one had a glitch. For free. In Japan. Showtime! scifi and documentaries...

This kind of change is happening in broadcasting around the world. The BBC is planning on making one million hours of audio and video available online on demand. Some of it is available in the UK now, and the only thing blocking worldwide release is they have to figure out how to collect subscription fees or license broadcast outside the UK. Imagine. NHK and many other channels are planning on making their content available. In a few short years, nearly every program that still exists will be available online, for free or for a subscription, on demand.

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