Word of the day: Astroturfing

On the Guardian's environment site in particular, and to a lesser extent on threads across the Guardian's output, considered discussion is being drowned in a tide of vituperative gibberish. A few hundred commenters appear to be engaged in a competition to reach the outer limits of stupidity. They post so often and shout so loudly that intelligent debate appears to have fled from many threads, as other posters have simply given up in disgust. I've now reached the point at which I can't be bothered to read beyond the first page or so of comments. It is simply too depressing.

The pattern, where environmental issues are concerned, is always the same. You can raise any issue you like, introduce a dossier of new information, deploy a novel argument, drop a shocking revelation. The comments which follow appear almost to have been pre-written. Whether or not you mentioned it, large numbers will concentrate on climate change – or rather on denying its existence. Another tranche will concentrate on attacking the parentage and lifestyle of the author. Very few address the substance of the article.

I believe that much of this is native idiocy: the infantile blathering of people who have no idea how to engage in debate. Many of the posters appear to have fallen for the nonsense produced by professional climate change deniers, and to have adopted their rhetoric and methods. But it is implausible to suppose that this is all that's going on. As I documented extensively in my book Heat, and as sites like DeSmogBlog and Exxonsecrets show, there is a large and well-funded campaign by oil, coal and electricity companies to insert their views into the media.

They have two main modes of operating: paying people to masquerade as independent experts, and paying people to masquerade as members of the public. These fake "concerned citizens" claim to be worried about a conspiracy by governments and scientists to raise taxes and restrict their freedoms in the name of tackling a non-existent issue. This tactic is called astroturfing. It's a well-trodden technique, also deployed extensively by the tobacco industry. You pay a public relations company to create a fake grassroots (astroturf) movement, composed of people who are paid for their services. They lobby against government attempts to regulate the industry and seek to drown out and discredit people who draw attention to the issues the corporations want the public to ignore.

http://www.guardian.co.uk/environment/georgemonbiot/2009/jul/08/climate-denial-astroturfers-pseudonyms